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Hello Heart Uses Win-Loss Analysis to Refine Its Go-to-Market Strategy

Hello Heart is a digital health company helping employees manage cardiovascular health through a personalized mobile app. Selling into employers and health plans requires navigating complex buying committees and competing against both established health benefit vendors and other digital health startups.

This case study details how Hello Heart used Clozd's win-loss program to understand exactly how buyers were evaluating their solution against alternatives, where their messaging was resonating and where it was falling flat, and what changes to their go-to-market approach produced measurable improvement in competitive win rates.